The cheesecake test: Is this tech actually worth the calories?
Real estate loves shiny tech, but does it actually work? Industry leaders separate genuine value from hype in this candid Inman Access panel.
The real estate industry is no stranger to flashy technology that promises to revolutionize the way business is done, but often leaves professionals wondering if it's truly worth the investment. The "cheesecake test" - a metaphor for trying something new and deciding if it's worth the calories - is a fitting analogy for the skepticism many agents and brokers have when evaluating new tech tools.
In a recent Inman Access panel, industry leaders got candid about separating genuine value from hype when it comes to real estate technology. This conversation matters because it gets to the heart of how agents and brokers can make informed decisions about where to spend their time and money. With so many tech tools on the market, it's easy to get caught up in the excitement of something new, but it's crucial to take a step back and assess whether it's truly going to make a difference in their business.
As the industry continues to evolve, it's worth watching how these leaders' perspectives on tech adoption play out in the market. Will we see a shift towards more practical, user-friendly solutions that genuinely address pain points, or will the allure of shiny new tech continue to dominate the conversation? For Lodge readers, the key takeaway is to approach new tech with a critical eye and a clear understanding of what problems it's trying to solve - and to be wary of solutions that promise the world but can't deliver.
Originally reported by inman.com. LodgeNews adds analysis for real estate & property readers.