Rocket Pro announces ‘Moving Squad’ initiative at RPX

Rocket Pro's announcement of the 'Moving Squad' initiative at RPX is a strategic move to attract brokers who are constrained by United Wholesale Mortgage's (UWM) All-In policy. This policy requires brokers to send a certain percentage of their loans to UWM, which can limit their flexibility and profitability. By offering a referral bonus of up to $10,000, Rocket Pro is positioning itself as a more attractive option for brokers looking to diversify their lender partnerships.

This move matters because it highlights the ongoing competition in the mortgage industry, particularly among non-bank lenders. The 'Moving Squad' initiative is likely to appeal to brokers who value flexibility and are looking for alternative lenders to work with. It also underscores Rocket Pro's commitment to supporting its broker partners and growing its market share. As the industry continues to evolve, brokers are likely to be looking for lenders that offer competitive terms, flexibility, and support.

What's next to watch is how UWM responds to this move and whether other lenders follow suit with similar initiatives. The 'Moving Squad' program is set to run through the end of 2026, so brokers will have some time to take advantage of the referral bonus. As the mortgage market continues to shift, it's likely that we'll see more lenders announcing programs aimed at attracting and retaining broker business. Keep an eye on how these initiatives impact the market share of major lenders and the overall competitiveness of the industry.

Originally reported by housingwire.com. LodgeNews adds analysis for real estate & property readers.