Lodge News Today — July 31, 2026
Finance of America adds security, revenue leaders to support reverse mortgage growth and more — today's lodge signal.
The real estate industry is seeing a mix of growth, challenges, and strategic moves. On the growth front, Finance of America is bolstering its reverse mortgage business with new security and revenue leaders, indicating a commitment to expanding its offerings in this sector. This move suggests that the company is optimistic about the demand for reverse mortgages and is positioning itself to capitalize on this trend.
In other news, sellers are making a critical mistake that could be costing them in the current market. The error, which involves overpricing properties, can be mitigated with the right guidance and support. Real estate professionals can play a key role in helping sellers avoid this pitfall and achieve their goals. Meanwhile, the industry is also seeing a flurry of activity on the hiring, merging, and moving fronts, with various companies making strategic moves to position themselves for success. These developments are worth watching, as they could have implications for the broader real estate market and the professionals who operate within it.
Today's signal:
• Finance of America adds security, revenue leaders to support reverse mortgage growth (housingwire.com)
• The biggest mistake sellers are making right now (and how you can help them avoid it) (inman.com)
• Who’s hiring, merging and moving in real estate (inman.com)